BOOGEYMAN

ROLE: This was a student/passion project. I was the sole contributor to this project. The client for this project was my professor, to whom I reported weekly progress to. All aspects of the design and production were left to me. The goal of this project was to create a unique typeface inspired by sleep paralysis.

CHALLENGES: One of the challenges of this project will be my lack of experience creating a typeface from the ground up. And covering the right tone and message of the type. Taking a mental health issue and delivering it in the visual of a typeface can go one of two ways. Amazing, or you’ve done something very wrong. One of the larger issues I face is the understanding of the experience of sleep paralysis. So it will be important to present the same energy to the audience, more spastically to anyone who has never experienced sleep paralysis before.

PROCESS: The first step was to pick a topic that I could invest myself in. In this case, it was sleep paralysis. After I picked a topic, a ton of research had to be done to make sure I’m delivering the correct message. From there I had to build a typeface from the ground up. Once the typeface was complete the next phase is to showcase it in a type specimen poster.