OBSERVATION: There are many issues that affect the quality of one’s sleep.
KEY INSIGHT: Approximately 5% of people experience sleep paralysis regularly. It’s a terrifying experience that can create trauma around sleep.
THE BIG IDEA: Sleep paralysis isn't just a nightmare—it's something people feel while they're awake. The fear is real, the body is trapped, and the mind struggles to make sense of what's happening. To bring that experience to life, I created a typeface inspired by sleep paralysis. Instead of simply talking about sleep paralysis, the typography lets people experience a small part of it.
