BOSE NOISE CANCELLING HEADPHONES 700
TENSION They face intense Competition (especially from Sony & Apple) This makes it harder for Bose to stand out.
KEY INSIGHT: The world is loud and busy. You just have to deal with with all the chaos around you. When there is too much noise surrounding you, it's hard to focus on what’s important, often leading to mistakes from missed details.
THE BIG IDEA: Hindsight is 20/20. History’s greatest leaders lost empires because they couldn’t tune out the noise. Today’s leaders charge forward without making the same mistake. They tune out the chaos before it costs them everything.
