TENSION They face intense Competition (especially from Sony & Apple) This makes it harder for Bose to stand out.
KEY INSIGHT: The world is loud and busy. You just have to deal with with all the chaos around you. When there is too much noise surrounding you, it's hard to focus on what’s important, often leading to mistakes from missed details.
THE BIG IDEA: Hindsight is 20/20. History’s greatest leaders lost empires because they couldn’t tune out the noise. Today’s leaders charge forward without making the same mistake. They tune out the chaos before it costs them everything.
The Bose Commander Tent
Inside this tent, you are able to sit comfortably and watch the reenactment of the Battle of Fort York or a Renaissance faire's Live Action Role Play battle. Here you will be able to put on a pair of BOSE headphones and isolate a single voice in battle. Whether that is from the commander himself giving orders or a soldier giving support. Here you have a chance to be a leader and make quick judgment calls.