THE CHALLENGE: Gen-Z (18 to 29 y/o) who are motivated to travel and experience unique memorable moments. To use WestJet as their top choice for airline travel when it comes to quick, budget friendly getaways. By Focusing on the dreamy hidden gems in Canada.
KEY INSIGHT: Gen-z are big dreamers who want authentic stress free, budget friendly travel.
THE BIG IDEA: The bucket list item you didn’t know you needed.
