WestJet

TENSION: It’s hard for Gen Z to trust a brand when accessibility isn’t consistent, seats cost extra to use normally, data isn’t secure, and customer service feels like a chore.

KEY INSIGHT: Gen-z are big dreamers who want authentic stress free, budget friendly travel.

THE BIG IDEA: The bucket list item you didn’t know you needed.

PHASE 1: Out Of Home + Radio

PHASE 2: Social Media.

Partnering with Canadian creators who have high engagement on their platforms. Focusing on influencers whose online engagement outnumbers their follower count to boost WestJet’s presence.

PHASE 3: Activation

This phase would begin with QR codes scattered across Canada. Each code would lead to a mobile website that generates ideas for things to do in your local area. Pulling from Google Maps and Google ratings, the site would help curate your journey, with simple filters to highlight the things you enjoy.

NFC (Near Field Communication) chips would be installed at local hidden gems. Once you visit five locations and tap these chips, you can enter a raffle by verifying your WestJet flight information to win swag and discounts on future flights.