TENSION: Taking the TTC is unpredictable. It has the power to start or stop your day.
KEY INSIGHT: Ultimately the TTC causes stress and anxiety when things go awry.
THE BIG IDEA: Take control and add a little joy into your commute - Take A Joy Ride. Introducing the new PRESTO card: a limited-edition collectible series celebrating the TTC.
We all know her, it’s time she had a glow up.
The new Presto cars will take shape in the form of the TTC fleet.
Legend has it that whoever pulls the golden train is forever blessed with smooth rides on the TTC.
You can collect them from a gashapon machine located at Union Station fare machines, where you don’t know which TTC vehicle you get until you open the capsule.
THE PROTOTYPE
Here’s how you can make your own joy ride.
Take a physical presto card and fully submerge it in 1000% acetone.
Let the card sit. Within 30 minutes that plastic will pull away from the RFID chip & antenna. Carefully remove the plastic with a pair of tweezers.
Take the RFID chip & antenna and repacked it. In my case I used a piece of tape to reshape to fit the bottom of a Hot Wheels Car.
With the vessel of your choosing, attached your presto card with an adhesive. And just like magic you have a joy ride.