CREATIVE PARTNERS
Kent MacDonald | Art Director & Copywriter
TENSION: The average commuter taps in thousands of times a year—where every ride feels the same.
THE BIG IDEA: Turn every tap into a small moment of joy with a limited-edition collectible keychain collection. Take A Little Joy Ride.
TAGLINE: Joyride Your Commute.
Who says a PRESTO card has to be a card? Collect limited-edition tap accessories from gashapon machines across the TTC.
Available exclusively in fare station gashapon machines, each keychain comes blind-packed—revealing a surprise when you open the capsule.
This experiential event at Union Station lets riders create a custom bag charm using their new PRESTO keychain.
THE PROTOTYPE
Here’s how you can make your own joy ride.
Take a physical presto card and fully submerge it in 100% acetone.
Let the card sit. Within 30 minutes that plastic will pull away from the RFID chip & antenna. Carefully remove the plastic with a pair of tweezers.
Take the RFID chip & antenna and repacked it. In my case I used a piece of tape to reshape to fit the bottom of a Hot Wheels Car.
With the vessel of your choosing, attached your presto card with an adhesive. And just like magic you have a joy ride.