CREATIVE PARTNERS
Kent MacDonald | Art Director
Kent MacDonald | Copywriter
TENSION Gen Z & millennial women aren’t just busy — they feel pressure to prove they can do it all themselves. Even when overwhelmed, outsourcing feels like a failure of independence.
KEY INSIGHT: The real barrier isn’t time—it’s permission. Letting go of small tasks feels less like a smart choice, and more like an undeserved luxury.
THE BIG IDEA: MOI?! Of course not. You could do it all — but Taskrabbit gives you permission not to, so your time goes where it actually matters.
Miss Piggy & Taskrabbit are hijacking the DIY space. Showing you how easy it can really be to get the job done.
Taskrabbit Widget: Miss Piggy Reacts to the tasks you book.
On socials, Taskrabbit will post Miss Piggy memes, showcasing her glamorous lifestyle and unapologetic diva energy because there is #moretimeformoi
