CREATIVE PARTNERS
Kent MacDonald | Art Director
Kent MacDonald | Copywriter
TENSION: Tourism all looks the same. People travel to Vancouver Island for its beautiful scenery. But it has more to offer than just looks. The real stories don’t make the brochure.
KEY INSIGHT: We’re drawn to darkness because it’s safe. Fear without consequence. Judgment without guilt. Closure we never get in real life.
THE BIG IDEA: The island doesn’t let everyone leave – Some stories are still trying to. Unearth Our Stories.
The Hearse – This funeral car roams like a lost soul, pulling up to markets, block parties, parks, beaches, universities and bars to spread the chilling tales of The Island.
Pamela Anderson — A Vancouver Island Icon. Born in, and now residing in Ladysmith.
Listen and wander to a self guided tour with Pamela as she tells you about the haunting history of the souls who never left the island.
Visit any Vancouver Island Visitor Centre to grab a mystery pin and postcards celebrating the Island’s chilling stories.
