TENSION: While everyone’s chasing the next viral snack, raisins have been left in the past.
KEY INSIGHT: Raisin lovers have thrived for thousands of years because they can take the heat. Loving them means putting up with a little teasing.
THE BIG IDEA: Everyone loves to hate on us and we're still sweet. But we can handle the abuse, we've done it since the dawn of time. We're not going anywhere — We can take the heat.
