WestJet

CREATIVE PARTERS

Kent MacDonald | Art Director
Myuri Srikugan | Copywriter

TENSION: Trust is hard when “basic” costs extra, comfort is upsold, and service feels like a chore.

KEY INSIGHT: Gen-z are big dreamers who want authentic stress free, budget friendly travel.

THE BIG IDEA: The bucket list item you didn’t know you needed.

Partner with highly engaged Canadian creators, prioritizing influencers whose engagement outperforms their follower count to amplify WestJet’s presence.

QR codes across Canada will lead to a mobile site that curates local activities using Google Maps and ratings.

NFC chips at hidden gems reward visitors who tap five locations with entry into a WestJet raffle.