Tupperware

CREATIVE PARTNERS
Kent MacDonald | Art Director
Michelle Zyma | Copywriter
Alessandra Singh | Art Director

TENSION: Gen-Z’s are crafty and will use anything to store their left overs in.

KEY INSIGHT: Gen-Z’s are in a toxic relationship with their food storage solutions.

THE BIG IDEA: It’s time to raise your standards.

OMG, I can’t believe Tupperware just slide into my DMs