CREATIVE PARTNERS
Kent MacDonald | Art Director & Copywriter
TENSION: Modern “queens” aren’t defined by crowns—they’re defined by control. In a world full of noise, the most powerful women are the ones who decide what deserves their attention—and what doesn’t.
THE BIG IDEA: It’s time to tune out the world and tune into power. With Sony, she has total control.
TAGLINE: Revolution of Sound
Sony’s Silent Soirée
A lavish Regency-era XM party inspired by Bridgerton. Guests will dance and mingle while wearing Sony’s WH-1000XM5 headphones. Each tuned into music broadcast by our DJ. To the outside world, the room is quiet—creating a magical, intimate atmosphere where the music feels personal and immersive.